Blizzak DM-V1

Break new ground this winter thanks to the precision of Bridgestone’s premium 4x4 range. Incorporating the latest advancements in materials and tread technology, the all new DM-V1 have what it takes to deliver outstanding performance whatever winter has in store.

Resolute Performance

  • New studless 4x4 tyre developed and tested for the toughest winter conditions
  • Revolutionary Multicell Z compound offers impressive traction both on and off the road
  • Superior edge effect and surface contact with new biting microparticles
  • Multidirectional centre grooves for rapid evacuation of water, ice and snow

Blizzak LM25 4X4

The LM25 4x4 provides high-performance SUVs with new levels of precision control in winter conditions, even at higher speeds.

  • Safety and comfort through excellent braking in snow, ice and wet
  • Reduced risk of aquaplaning with superb high speed handling in wet and dry conditions
  • Rugged design balances great traction on snow and ice with a visually attractive look.

Blizzak LM30

The Blizzak LM-30 targets a wide range of compacts, mid-sized cars and family saloons up to T and H speed ratings. It offers them safe all-round winter driving with maximum control on snow and ice, and the reassurance of short braking distances on slush and wet.

Precision Response
Special features include new “3D Washboard and slit” siping on the centre rib for extra grip and block stiffness, high edge density in the centre area for maximum bite on hard-packed snow and ice, and continuous Z-shape lugs which enhance edge effect and snow shear force in all driving directions.

  • Asymmetrical pattern with high central edge component for outstanding grip on snow and ice
  • Optimized void and groove distribution balancing snow, wet and dry performance
  • Silica-reinforced tread compound for reliable braking and grip across all winter conditions
  • Robust, durable construction ensures consistent and comfortable handling
    Bridgestone has also made the new Blizzak LM-30 more environment-friendly and economical, compared to the Blizzak LM-20 it replaces. By reducing rolling resistance by up to 16% through weight loss resulting from the optimization of the carcass shape and belt package, fuel consumption has been cut by up to 2.5% and CO2 emissions reduced by up to 4.5 g/km. The LM-30 also reduces pass-by noise by more than 1dB and in-car noise by 2dB.

Blizzak LM35

The Blizzak LM-35 targets high-powered cars up to V speed rating. It offers motorists a class-leading driving experience with secure winter performance and motorway handling at high speed in wet and dry.

Precision Response

Bridgestone’s unique Blizzak lamellen technology offers superb stability and balanced performance on wet and dry surfaces, on snow and ice, ensuring you meet the challenges of winter head on. The pattern design features 4 wide grooves for fast drainage from the contact patch and effective braking and acceleration, 3D-shaped block edges to increase resistance to hydroplaning, and a longitudinal cast groove on the shoulder blocks for maximizing cornering stability.

  • New washboard sipe technology maintains block stability for optimal handling performance
  • 3-Dimensional block shape design for precision control and resistance to aquaplaning
  • Stiff shoulder blocks for superb dry and wet weather handling
  • Advanced polymer top compound ensuring excellent grip in all conditions
    Bridgestone has also made the new Blizzak LM-35 more environment-friendly and economical, compared to the Blizzak LM-25 it replaces. By reducing rolling resistance by up to 16% through weight loss resulting from the optimization of the carcass shape and belt package, fuel consumption has been cut by up to 2.5% and CO2 emissions reduced by up to 4.5 g/km. The LM-35 also reduces pass-by noise by more than 1dB and in-car noise by 2dB.

Blizzak Nordic

Bridgestone's new Blizzak Nordic takes studless performance in extreme winter conditions to new levels.

  • Excellent handling in a wide range of winter conditions, even at higher speeds.
  • Highly durable construction reduces road noise and enhances comfort.
  • Improved driving performance in both wet and dry conditions

Dueler All / Terrain 694

Bridgestone has designed the Dueler A/T 694 to meet the growing demand from urban drivers for rugged, all-terrain patterns. This new tyre keeps the capability and appeal of an aggressive all-terrain look, while providing outstanding on-road performance – especially in the wet.

Applied for the first time on a Bridgestone 4X4 tyre, the Dueler A/T 694 incorporates ‘Shark Skin' technology that reduces flow resistance on the groove walls, improving drainage away from the blocks and reducing hydroplaning

High-density siping provides more edges to bite into wet and snow. 3D Z-shaped sipes, which increase in length as the tread block wears, maintain this bite to give consistent grip throughout tyre life.


  • Robust, all-terrain tread pattern
  • Attractive sidewall design
  • M+S marking with white lettering on some sizes

The tread blocks are shaped to equalise contact pressure distribution, thus raising overall performance and reducing wear rate.

Dueler H/P Sport

The Dueler H/P Sport (Highway/Performance) is designed for high powered luxury 4x4's and SUV's :

  • Driving Precision for sporty SUV's
  • Industry leading wet performance and comfort
  • Aggressive, rugged design. Asymmetric tread pattern on larger rim sizes.

Dueler Highway/Luxury 683

The Dueler H/L 683 is a top-of-the-range luxury tyre engineered with Bridgestone's technology.

It is designed for highway drivers who like the style and character of their 4X4... but want the comfort and luxury of a touring passenger car.

Bridgestone's exclusive technologies also ensure outstanding wet performance throughout the life of the tyre.

  • Smooth, quiet ride and comfort for highway driving
  • Top all-round performance on wet and dry
  • Outstanding wet handling, reduced risk of aquaplaning, even as the tyre wears
  • True 4X4 character with aggressive tread pattern design and sidewall with outlined white lettering.

Dueler Highway/Terrain 689

The H/T 689 (and H/T 682 available only in S-speed rating) is a popular 4X4 tyre which enjoys a wide range of original equipment approvals.

This success is due to its refined and well balanced highway-orientated performance.

  • Well-balanced driving performance
  • Small block and all-season tread pattern gives outstanding grip in all weather
  • Quiet, comfortable ride.

Potenza RE050


This tyre is fitted on the world's leading sports cars, like the Ferrari Enzo, before they leave the factory. Also available also in the replacement market, it is the perfect tyre for sporty, demanding drivers of high-performance compacts, executive saloons and super-sport models.

  • Exceptional handling and cornering at higher speeds.
  • Top-level control and safety in the wet.
  • Comfortable ride with low noise.
  • Runflat version available in certain sizes.

BMW 1-series, 5-series and 6-series, Ferrari 360 Modena, 550/575M and 612 Scaglietti, Maserati Quattroporte, Mercedes-Benz A-class, C-class, E-class and S-class, Opel/Vauxhall Astra, Porsche 911 and Boxster, Seat Altea, Skoda Octavia, VW Golf V. VW Golf V.

Potenza RE050A

The perfect tyre for the sporty, demanding driver in wet and dry conditions. Suitable for a wide range of models, from super sports cars such as the Enzo Ferrari, to popular models like the new Golf. It offers high performance with a good level of comfort and low noise. In certain sizes it is available as a runflat.

  • State of the art driving precision from Formula One technology
  • Response and control beyond your dreams
  • Superb wet grip provides ultimate safety

Potenza S001


Redefine the limits of power and control with the all-new Bridgestone Potenza S001. Formula 1™ precision meets superior traction and manoeuverability in Bridgestone’s latest ultra-high performance tyre.
Developed and tested in motorsport’s toughest arena, the Bridgestone Potenza S001 lets you unleash the full potential of your high-performance vehicle with guaranteed comfort and safety. Rediscover the passion of driving with Bridgestone.

  • Advanced asymmetric tread pattern for outstanding sports performance in wet and dry conditions
  • Super slant grooves for rapid evacuation of water and high traction stability on wet surfaces
  • High-grip shoulder blocks for optimum road holding, high braking force and maximum cornering grip

Turanza ER300

Even the longest journeys are now a breeze thanks to the perfect balance between performance, stability and sheer driving pleasure. The Turanza ER300’s solid construction and state-of-the-art tread technology deliver outstanding stability and steering response, letting you power safely through even the toughest conditions.

Now you can enjoy superior tyre performance and guaranteed levels of safety without compromising on the environment. Bridgestone tyres bearing the Ecopia mark offer low rolling resistance for excellent fuel economy and less CO2 emissions.

  • Advanced tread pattern, optimized for smooth, quiet and efficient performance
  • Winding groove design for rapid water evacuation and superior traction in wet conditions
  • Silica-reinforced construction for superior handling and fuel economy
  • Sleek, stylish, contemporary design
    The Turanza ER300 is available in standard, Run Flat and Ecopia models.

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